When I was a baby, I had tears; but now I am a man, and I have hands.
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Social media has been a unique to share those with similar interests in permaculture, sustainable living and homesteading by bridging a wide gap in the United States geography. Farmer’s markets are popular (and growing everyday) here in the US and it is part of my work to see more revenue coming back to local food and local profit… this enhances local profit, as well.
Social media allows us to compete with larger brands in a market with the same consumer reach - and that is why I think it will become a revolutionary tool in changing consumer choice. My focus is on providing the education to make the decision. I think with the option to choose something fresh and local, most would take that above a carbon-consuming, mass-produced item from further away. Also relevant to this idea is the development of one’s own garden for consumption to create self-sufficiency. You see this become important not just to those interested in sustainability but also as a result of the current US economic state.